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Austin, San Marcos, TX Press Releases
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(Austin.CityRegions.Com, June 13, 2014 ) Austin, TX -- Atria in February announced that its subsidiary Nu Mark has entered in an agreement to acquire e-vapor business of Green Smoke. and its affiliates. Agreement contains the provision of retaining key infrastructure and talent. This convergence of two very efficient players in market of cigarettes and E-cigs can make Green Smoke, the most popular brand of E-Cigarettes all over the world. As of now Green Smoke is a popular brand in USA and Israel only but acquisition by Altria may do some additions in its supply chain. Robert Levitz, CEO of Green Smoke asserted that the brand is overwhelmed to join Altria Group of Companies and believed that joining Nu Mark will help the company to innovate and creation of new opportunities for consumers is most likely.
Green Smoke is one of the leading E Cigarettes brands ; it has a huge share of market. The CEO of Altria group, Marty Barring, exclaimed that it is a great virtue to acquire Green Smoke. The reason he gave is the popularity of brand among a large section of people because of its product line, supply chain, very efficient customer service and expertise. With these qualities of Green Smoke, Altria Group can move forward in field of E Cigarette with confidence and use them as a very strong factor in success and growth of the organization as a whole.
Further, Marty Barring added that Green Smoke’s culture of innovation and producing high quality product is consistent with the culture of Atria .The company is to pose stiff challenge to other huge giants in US market like Lorillard’s Njoy, Logic Technology, together they hold 80% of the market of E Cigs. Lorillard already own one of the top selling brands of E Cigs, Blu Cigs.
E Cigarette Vapor products of Green Smoke are in market since 2009 and the revenue it generated in 2013 was 40$ million. Both rechargeable and Disposable E Cigarettes are available under this brand.
About DigitalSmoke.Org DigitalSmoke.Org has been one of most established E Cig Reviews sites that have been at the heart of finding out the truth of e cigarettes. They specialize in the testing of the best e cigarette products that are on the market in a bias free nature. They are also involved in the global news analysis about the situation of e cigarette and how it affects everyone as a whole. They have a team of highly skilled professionals that are involved in the testing and reviewing of the e cigarette products that are available on the market. They also offer a regularly updated list on the top 10 e cigarette brands as well as e cigarette discount coupons that users can use to get lower prices on their purchases.
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Source: EmailWire.Com
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